When Superfly first started looking for suitable halls in 2013, nobody in Germany had any idea of the upcoming trend trampoline park. With currently 11 locations, Superfly is setting the trend throughout Germany. There will be 2 more parks by the end of 2020. On areas between 2,500 and 5,000 square meters everything is possible from trampoline jumping to ninja parkour. The company currently employs more than 800 people. Contigo developed the brand and the design.
The brand Superfly
As a subsidiary of the world’s largest provider, Superfly is part of Circus Trix. Superfly has relied on Contigo right from the start to develop and establish the German brand. After all, the company has already been able to present joint success stories with Tobebox and Tolliwood. As Contigo could show numerous other references in the field of family entertainment centres in addition to these systems, the company trusted in this competence.
Concept and design by Contigo
The collaboration began with the park in Duisburg. Here, a basic concept was developed. This included the design of the hall as well as the creation of the printed media. The production of the team clothing or the communication with website and co. were also part of it. Contigo developed a world. Superfly got its own face. The new trampoline park was positioned. With the second location in Dortmund, we could expand this world. While the park in Duisburg preferred the color red, Dortmund finally turned yellow. The theme of this world was also expended. This was finally reflected inside the hall. Park number three was Hanover. Here, blue and the endless space provide the right atmosphere.
As the density of locations increased, the unification of design and communication became important. Contigo relaunched the brand in 2018. Superfly now presented itself even cooler to reach the target group 16 plus. We standardized the colors of the communication media and Superfly got the typical SF logo.
As currently the largest supplier of trampoline parks, Superfly has clearly established itself as the leading brand with a catchy design. We are very proud to be a part of this success story and to have played a mayor rele in shaping the brand image to this day.